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Exigent Serves Clients Across the United Kingdom
Grant funding is now being provided through the national Growth Accelerator programme, access to the programme is focusing on high growth businesses.
In order to get access to the funding you will need to apply to join the scheme. To do that you must demonstrate the will, opportunity and capacity to grow your business. The initial stage is to assess whether training or coaching is best suited to your needs.
We are both an registered coach and training provider under this programme.
Exigent Consulting
Sales & Marketing Business
A marketing business was struggling to find the necessary growth it needed despite having over 29 channel partners, and delivering to them over 200 qualified leads, conversion rates were very low. It asked Exigent Consulting to investigate and implement a solution.We reassessed all partners and only kept those who would commit to spending time selling the marketing services. We undertook a recruitment drive to attract properly qualified partners. At the same time we instigated a training programme to ensure they followed the sales process. To support this we implemented a number of measurement tools to ensure effective monitoring of leads. Sales increased sales by 200% in 6 months with 75% fewer partners. We made lead generation self funding by charging partners lead contribution fees.
Security Services
Manned Guarding is one of the most competitive markets in which to operate. Demonstrating a difference and a value add is very difficult. Sales growth had been slow and there was an urgent requirement to provide effective support for their sales and marketing activities. We identified the need for a proper focused marketing material to use in mailings and as a sales aid. Having reviewed the opportunities for the business and examined their market sectors we undertook a detailed customer survey and published the results. In this way we could demonstrate a real commitment to customer service and benchmark them against their customers’ view of their business performance. It identified key weaknesses in their operations and enabled them to correct them. Using this customer service approach as an offensive weapon has lead to an increase in sales and customer retention. The marketing material has also supported them in developing their profile in their chosen markets.
Logistics
A client needed to grow their customer base but did not have the finances to support expensive advertising. By analysing who their customers were and what they were selling we developed an innovative approach which enabled them to grow by over 50%pa. This involved a mixture of both web based and traditional marketing activities.
Online Marketing
A provider of affinity consumer products was suffering badly depressed sales. An
investigation identified a poorly constructed and promoted web site was not delivering
the expected conversion of visits. A review of their web site provided an action
plan for subsequent site re-
Office Stationary
An office products business had let its sales slide because the owner had become bogged down with legal issues as a result of a forced relocation. We developed a specific marketing plan targeted at his local community and emphasising his local and immediate response to requests. We also identified methods of increasing margins in staple products to enable him to use them as long term incentive price products to encourage new customers and garner additional sales from existing customers. Once implemented Turnover increased as did profit margins.
IT Business Services
An IT business had acquired the rights to an innovative technology to implement broadband in buildings where traditionally it had been difficult to obtain a reliable service. Sales however were disappointing. Having reviewed their current marketing and sales processing it became clear the issues were around poor targeting of the message and putting insufficient focus on the benefits of their solution. We therefore put in place a new marketing plan and which included a complete restructure of the sales message and process in addition we simplified the pricing making it an “easy” buy.
The manned guarding market is very competitive. Your idea to use customer service as our differentiator and to back it up with real results from our customers experiences has enabled us to get to new customers in a way that we were unable to achieve before.
David Alejo
MD
Advance Guards
